Volkswagen’s new super-compact car sets the standards for accommodation in the class, is anticipated for production start in 2013. The Volkswagen Up campaign is just one of the many creative marketing initiatives the auto brand has embarked on over the last several months on sites whose location, visibility and hearing are particularly strategic. In Paris or Ile de France, Cannes or Marseille.

Created by Agency V and JCDecaux, the outdoor campaign was launched to promote the new Volkswagen Up, a small and compact auto that was designed for people living in urban environments. The creative billboard ad definitely goes with the automaker’s French tagline, “C’est grand d’être petit,” which as PSFK translates, means “It’s great to be small.”