BMW Pavilion represents a significant architectural addition to the Olympic Park, showing a range of the company’s latest vehicles against the backdrop of the Olympic Stadium and Aquatics Centre. It is expected to draw thousands of visitors each day during the games.
The pavilion is designed in such a way that it gives an impression of floating on water. It is a two tiered structure with lower tier displaying London Olympic fleet vehicles while visitors are able to view series of interactive displays to get an in-depth knowledge of BMW plans for the future. The upper tier is dedicated to display of BMWs current lineup and future models.
The building is cooled by the water from the Waterworks River, before being returned to the man-made body of liquid, while the day-to-day use, filtering and recycling of water is being carefully monitored.
Principal architect Christopher Lee comments: “As a British-based practice, we were delighted to be selected to work with BMW Group for the UK’s first Olympic and Paralympic Games since 1948. It’s not every day that one has the opportunity to work with a brand like BMW on such a global stage and we are proud that the finished result will be seen by thousands of people during London 2012.”
According to BMW Group UK Managing Director Tim Abbott, “The role of the Pavilion is two-fold – to explain the support we’re providing as the Official Automotive Partner to the London 2012 Olympic and Paralympic Games, but also to provide a powerful visual symbol of our commitment to the highest standards of innovation in design and sustainability.”